Parmalee’s ‘Take My Name’ Goes #1 with Help From Database Marketing Campaign
Parmalee’s 2022 single “Take My Name” reached the number one spot on the country radio charts in June after receiving support from a...
HyperEDGE Campaign Helps Jimmie Allen Win CMA Award
The HyperEDGE database marketing solution was put to the test in a multi-channel digital advertising campaign promoting Jimmie Allen.
HyperEDGE Methodology Yields 9x Higher Match Rate on Facebook/Instagram Test
The HyperEDGE data management platform (DMP) was put to the test in March 2021 with Facebook and Instagram Ads.
Hyper-Targeted, Cashless Live Music Marketing in a Post-Pandemic World
Why HyperValue is gearing up its live music trade program in preparation for a never-before-seen level of demand.
Case Study: Distillery - Going from Unprofitable to Profitable with Facebook Offer Ads
How one local distillery in the greater Madison area struck value through HyperValue’s advertising trade program.
HyperValue Announces Full Immunization of HyperEDGE™ Data
Madison, WI- and Nashville, TN-based HyperValue, LLC announced a full immunization and restructure of all HyperEDGE data records.
HyperEDGE™ Official Press Release
10/30/2020 - Madison, WI-based HyperValue, LLC formally announced its new digital marketing tool for musicians today.
Email Marketing Case Study: 1,483 Coupon Redemptions from Hyper-Targeted College Students
HyperValue quickly identified the criteria needed for a successful online version of a coupon promotion and recommended a low-cost campaign.
Case Study: Revamping Real Estate Tactics with Digital
HyperValue, through another client’s referral, had the opportunity to test new digital marketing channels for a local real estate agency.
Qdoba vs. Chiptole: How Qdoba Won in Madison, WI
Brand battles are some of the most polarizing points of the U.S. marketplace. Coke vs. Pepsi, Ford vs. Chevrolet, Qdoba vs. Chipotle.
Country Music Festival Achieves 500% ROI via Live Music Trade Program
HyperValue connected with festival marketing staff to support the event and provide valuable advertising assets at no cash expense.
New Event Venues Off to Hot Start with Support from Trade Program
In the summer of 2019, two local event venues made their debut with support from HyperValue's trade program, with instant impact.