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    HyperEDGE Campaign Helps Jimmie Allen Win CMA Award
    Case Studies

    HyperEDGE Campaign Helps Jimmie Allen Win CMA Award

    The HyperEDGE database marketing solution was put to the test in a multi-channel digital advertising campaign promoting Jimmie Allen.
    HyperEDGE Methodology Yields 9x Higher Match Rate on Facebook/Instagram Test
    Case Studies

    HyperEDGE Methodology Yields 9x Higher Match Rate on Facebook/Instagram Test

    The HyperEDGE data management platform (DMP) was put to the test in March 2021 with Facebook and Instagram Ads.
    Hyper-Targeted, Cashless Live Music Marketing in a Post-Pandemic World
    HyperValue News

    Hyper-Targeted, Cashless Live Music Marketing in a Post-Pandemic World

    Why HyperValue is gearing up its live music trade program in preparation for a never-before-seen level of demand.
    Case Study: Distillery - Going from Unprofitable to Profitable with Facebook Offer Ads
    Case Studies

    Case Study: Distillery - Going from Unprofitable to Profitable with Facebook Offer Ads

    How one local distillery in the greater Madison area struck value through HyperValue’s advertising trade program.
    HyperValue Announces Full Immunization of HyperEDGE™ Data
    HyperValue News

    HyperValue Announces Full Immunization of HyperEDGE™ Data

    Madison, WI- and Nashville, TN-based HyperValue, LLC announced a full immunization and restructure of all HyperEDGE data records.
    HyperEDGE™ Official Press Release
    HyperValue News

    HyperEDGE™ Official Press Release

    10/30/2020 - Madison, WI-based HyperValue, LLC formally announced its new digital marketing tool for musicians today.
    Email Marketing Case Study: 1,483 Coupon Redemptions from Hyper-Targeted College Students
    Case Studies

    Email Marketing Case Study: 1,483 Coupon Redemptions from Hyper-Targeted College Students

    HyperValue quickly identified the criteria needed for a successful online version of a coupon promotion and recommended a low-cost campaign.
    Case Study: Revamping Real Estate Tactics with Digital
    Case Studies

    Case Study: Revamping Real Estate Tactics with Digital

    HyperValue, through another client’s referral, had the opportunity to test new digital marketing channels for a local real estate agency.
    Qdoba vs. Chiptole: How Qdoba Won in Madison, WI
    Case Studies

    Qdoba vs. Chiptole: How Qdoba Won in Madison, WI

    Brand battles are some of the most polarizing points of the U.S. marketplace. Coke vs. Pepsi, Ford vs. Chevrolet, Qdoba vs. Chipotle.
    Country Music Festival Achieves 500% ROI via Live Music Trade Program
    Case Studies

    Country Music Festival Achieves 500% ROI via Live Music Trade Program

    HyperValue connected with festival marketing staff to support the event and provide valuable advertising assets at no cash expense.
    New Event Venues Off to Hot Start with Support from Trade Program
    Case Studies

    New Event Venues Off to Hot Start with Support from Trade Program

    In the summer of 2019, two local event venues made their debut with support from HyperValue's trade program, with instant impact.

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