Parmalee’s ‘Take My Name’ Goes #1 with Help From Database Marketing Campaign
Parmalee’s 2022 single “Take My Name” reached the number one spot on the country radio charts in June after receiving support from a...
HyperEDGE Campaign Helps Jimmie Allen Win CMA Award
The HyperEDGE database marketing solution was put to the test in a multi-channel digital advertising campaign promoting Jimmie Allen.
HyperEDGE Methodology Yields 9x Higher Match Rate on Facebook/Instagram Test
The HyperEDGE data management platform (DMP) was put to the test in March 2021 with Facebook and Instagram Ads.
HyperValue Announces Full Immunization of HyperEDGE™ Data
Madison, WI- and Nashville, TN-based HyperValue, LLC announced a full immunization and restructure of all HyperEDGE data records.
HyperEDGE™ Official Press Release
10/30/2020 - Madison, WI-based HyperValue, LLC formally announced its new digital marketing tool for musicians today.
Email Marketing Case Study: 1,483 Coupon Redemptions from Hyper-Targeted College Students
HyperValue quickly identified the criteria needed for a successful online version of a coupon promotion and recommended a low-cost campaign.