Parmalee’s ‘Take My Name’ Goes #1 with Help From Database Marketing Campaign
Parmalee’s 2022 single “Take My Name” reached the number one spot on the country radio charts in June after receiving support from a...
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HyperEDGE Campaign Helps Jimmie Allen Win CMA Award
The HyperEDGE database marketing solution was put to the test in a multi-channel digital advertising campaign promoting Jimmie Allen.
HyperEDGE Methodology Yields 9x Higher Match Rate on Facebook/Instagram Test
The HyperEDGE data management platform (DMP) was put to the test in March 2021 with Facebook and Instagram Ads.
HyperValue Announces Full Immunization of HyperEDGE™ Data
Madison, WI- and Nashville, TN-based HyperValue, LLC announced a full immunization and restructure of all HyperEDGE data records.
HyperEDGE™ Official Press Release
10/30/2020 - Madison, WI-based HyperValue, LLC formally announced its new digital marketing tool for musicians today.
Email Marketing Case Study: 1,483 Coupon Redemptions from Hyper-Targeted College Students
HyperValue quickly identified the criteria needed for a successful online version of a coupon promotion and recommended a low-cost campaign.
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