Parmalee’s ‘Take My Name’ Goes #1 with Help From Database Marketing Campaign
Parmalee’s 2022 single “Take My Name” reached the number one spot on the country radio charts in June after receiving support from a...
HyperEDGE Methodology Yields 9x Higher Match Rate on Facebook/Instagram Test
The HyperEDGE data management platform (DMP) was put to the test in March 2021 with Facebook and Instagram Ads.
Hyper-Targeted, Cashless Live Music Marketing in a Post-Pandemic World
Why HyperValue is gearing up its live music trade program in preparation for a never-before-seen level of demand.
HyperValue Announces Full Immunization of HyperEDGE™ Data
Madison, WI- and Nashville, TN-based HyperValue, LLC announced a full immunization and restructure of all HyperEDGE data records.
HyperEDGE™ Official Press Release
10/30/2020 - Madison, WI-based HyperValue, LLC formally announced its new digital marketing tool for musicians today.