The data management platform that gets your music discovered by industry gatekeepers
Get Your Music Heard By ______ .
Radio Program Directors
Spotify, YouTube, Apple Music Playlisters
Top Social Media Influencers
Record Label Executives, A&R
Music Publication Editors
Songwriters & Performing Musicians
Powered by World-Class Music Industry Data
When it comes to digital marketing, we believe the best data wins. We've invested tremendous time and resources in procuring the best audience datasets for HyperEDGE™.
Our proprietary formula for obtaining, validating, enriching, and uploading data gives us audiences that can't be replicated by others.
As a testament to the quality of our datasets, we have achieved a 100% match rate on Google and Facebook Ads, a mark higher than most companies’ own CRM data.
Available For Targeting On These Platforms
If you do what everyone else does, you'll get what everyone else gets.
What is HyperEDGE? HyperEDGE is a data management platform (DMP) that lets you deliver targeted content to key music industry gatekeepers via online ads. HyperValue holds a trade secret that informs our process for obtaining, storing, and activating specific audience segments, which gives us the exclusive ability to deliver ads to said audiences.
How exactly does it work? Using the HyperEDGE DMP, we upload/activate these specific audiences onto a number of digital advertising platforms. All audience information is hashed and securely uploaded during this process, and must adhere to the unique privacy restrictions of each platform.
Is HyperEDGE only for country music? No. Many of our pre-built audience segments are country-specific, due to our Nashville roots, but we can build (and have already built) segments for a number of other genres.
Where does the audience data come from? Due to the proprietary nature of our DMP and processes, we are unable to reveal the full details about audience sourcing. However, we’re able to disclose that our audience information is derived from a number of reputable sources, and undergoes a strict verification process to ensure data accuracy at 99% confidence level.
For the savvy digital marketers out there, HyperEDGE audience data uses a people-based marketing approach with deterministic matching. No IP Addresses, no cookies, no Device ID’s, and no traditional identity graphs.
Does HyperEDGE violate data laws? No. HyperEDGE is only available in the United States and HyperValue is not a data seller. All audience data is sourced from opt-in criteria with proper privacy notices and disclosures. When activated online, audiences must meet a minimum size requirement and all data is hashed at the point of upload and thereby anonymized for online use.
What are your match rates for online ad platforms? With help from our proprietary DMP and trade secret methodology for onboarding audiences, our match rates are among the highest in the industry. In some cases, we’ve observed match rates as high as 95 percent.
If we can’t see the data, how do we know it’s legitimate? For those interested, HyperValue offers Google Tag Manager / Google Analytics installments to validate website traffic from HyperEDGE ad campaigns, using audience insights to make inferences. Upon request, we may also provide brief extractions from the dataset to demonstrate the validity of the data. Additionally, we may recommend certain lead-revelation tools, which retrieve the IP Address of website traffic and reveal the company/organization associated with this IP Address.
Are there other audience segments available beyond those listed? Yes! Please reach out to us with your request at email@example.com. We are building and refining audiences every day using the HyperEDGE methodology.