Live Music Trade Program

HyperValue's Live Music Trade Program provides free advertising support to events throughout the U.S., in exchange for complimentary tickets and other sponsor assets.

Boost Ticket Sales with Audience-Based or Publication-Based Advertising

Audience-Based Targeting


Use our database marketing approach to identify the best audiences for your event, then reach them via the top digital advertising platforms.

Publication-Based Targeting

Advertise your event in the top publications in your area - at no cost - to reach new audiences and build local awareness.

Supplemental to Your Existing Marketing Initiatives

HyperValue offers its trade program supplemental to any existing marketing initiatives you may have. No interference with your current methods. 

Our Proven Track Record


events supported by the Live Music Trade Program to-date

> $300,000

in total trade value delivered through the program since 2019

Live Music Trade Program Partners


Country Boom Music Festival
La Crosse, WI


North Coast Music Festival
Chicago, IL

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Fiserv Forum
Milwaukee, WI

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Country Fan Fest
Salt Lake City, UT

Audience-Based Targeting Available on Top Ad Platforms

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Case Studies from the Live Music Trade Program

Target High-Value Prospects with our Audience-Based Approach

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HyperValue's audience-based targeting option uses industry-leading data sources to advertise to people most likely to purchase your event tickets.

This approach uses search queries, behavioral data, secondary ticket market activity, and records from our music industry database to identify the highest-value prospects for your event.


Let's discuss how we can help promote your event.