HyperValue's Live Music Trade Program supports music festivals and live events throughout the U.S., providing advanced marketing campaigns at no cash expense.
Target High-Probability Audience Segments Through Our Exclusive DMP
HyperValue's exclusive data management platform lets you optimize ad delivery to those most likely to make a purchase.
Our custom audience plans identify the best prospects based on search query, behavioral data, and activity on secondary ticket purchasing markets like StubHub.
Certified Knowledge of Key Digital Platforms
Unlock These Trade Benefits to Deliver Higher ROI
ADVERTISING THAT PERFORMS
Our performance marketing approach enables your campaign for success, with robust tracking to measure returns.
BETTER CASH FLOW
Grow ticket sales with your noncash expense, and keep more cash on hand for other expenses.
INCREASE ANCILLARY REVENUES
Get more people in the doors and increase ancillary revenues through ticket upgrades, food & beverage, and merchandise.
LONG-TERM CUSTOMER VALUE
Acquire new customers through the HyperValue trade program, and benefit from long-term customer value.
Optimization Model for Music Festivals
Minimize Fixed Costs
Reduce overhead and event costs to lower your break-even point.
Maximize Full Trade Potential
Make the most out of noncash assets, using comp. tickets and media assets to drive value.
Maximize Event Attendance
Once overhead costs are minimized and trade capacity is exhausted, event turnout is key.
Optimize Ancillary Sales
All else held constant, ancillary revenue streams serve as a final lever for profitability.
Supplemental to Your Existing Marketing Initiatives
HyperValue offers its trade program supplemental to any existing marketing programs you may have. No interference on your agency.
Our Track Record
total events supported by the Live Music Trade Program, as of April 2021
HyperValue has delivered over $220,000 in total trade value through the program since 2018
Three Critical Features of the Live Music Trade Program
Hyper-Targeted Digital Ads
Your audience is unique. We customize your campaign with advanced layers of data and apply the latest digital marketing technologies to maximize the impact of your ads.
Exclusive Audience Segments
HyperValue's Live Music Trade Program taps into our proprietary DMP to uncover new, exclusive audience segments for your campaign.
Optimization of Ancillary Revenue from Sponsor Assets
Optimization doesn't end at the ad campaign level. We're focused on increasing Revenue per Attendee, even for attendees who entered the gates via complimentary tickets.
Ongoing Optimizations and Reporting
You're the expert in your field - we're the experts in ours.
Together we make a great team. We optimize your campaigns from start to finish, fine-tuning the audiences and creative as needed to adapt to changing tides.
We give you regular updates along the way and consult your industry expertise to maximize campaign performance.